Posts Tagged ‘email marketing’

A Few Good Women – Cinemagraph by Steve Marsel

Wednesday, May 25th, 2011

Serving in the USMC was an experience that is a part of me.  I live it day to day.”

Sgt. Heidi Larson Hurley USMC

Sergeant Heidi Larson Hurley served in the Marine Corps for nine years.  “I decided to join during my senior year of high school while all my friends were being accepted to college,” she reflects.  “I still recall Parris Island like it was yesterday.” As graphic illustrator, she was part of a team that created training aids and presentations for briefings and events during the Saudi Conflict in 1991.  She went on to study at Mass ART and to work at Boston ad agency Hill Holiday.  Today she teaches art and design at Braintree High School outside of Boston.

Sgt. Heidi Larson Hurley USMC

Sgt. Heidi Larson Hurley USMC

The flag waving in Heidi’s classroom this Memorial Week is a reminder of – and a tribute to – all who have served their country and the cause of freedom.   “I belong to the Women Marines Association,” says Heidi.  “Some of the members are in their eighties and nineties now, among the first women who served in the USMC. I am honored to know them.”  Semper fidelis.

 

Want to know more about Steve Marsel’s animated Cinemagraphs? – Click here!

 

 

 

Guest Blogger Jack Brady

Guest Blogger Jack Brady

 
 
Guest Blogger John (“Jack”) Brady is a writer, editor, author and biographer.  He was editor-in-chief at Writer’s Digest and Boston magazine, and founding editor of The Artist’s Magazine.  His byline has appeared in New York magazine, New Times, Esquire, American Film, The Sunday New York Times, The Boston Globe Magazine and numerous other publications.   His interview with author Evan Connell appeared in the March 2011 issue of The Writer magazine. He has taught journalism at Boston University and has been visiting professional at the Scripps School of Journalism, Ohio University and was Hearst Visiting Professor at the University of Missouri Journalism School.

 

John Brady lives in Newburyport, Massachusetts and can be reached at 978/463-2255 or at 978/270-6686 (cell); or by e-mail at Bradybrady@aol.com.
 
 
Visit Steve Marsel’s other sites: Steve Marsel Studio, the assignment site and flagship site of the Steve Marsel brand, Steve Marsel Stock, the rights managed digital stock library of Steve Marsel Studio, Steve Marsel Galleries, the private gallery site of the Steve Marsel Studio. Visit one of Boston Photographer Steve Marsel’s other blogs as well: Steve Marsel Studio Blog , the creative blog of the Steve Marsel Studio. Steve Marsel Galleries Blog, Steve Marsel’s blog that discusses the stories behind the photographs, and Steve Marsel Stock Blog, the blog of Steve Marsel’s rights managed digital stock photography library that discusses the stories behind the images on the stock site. Cinemagraphs Cinemagraph
 

An Email Marketing Home Run

Sunday, January 10th, 2010

Big Papi Breaks Out!Today I received an email from photographer Steve Marsel. I don’t know him, never heard of him. In fact when I saw the email I couldn’t tell he was a photographer. Didn’t matter. The subject line, “David Ortiz Breaks Out!” hooked me. I’m a Red Sox fan (a Yankees fan may have reacted differently) and I’d seen Big Papi hit his walk off homer against the White Sox last night, so I had to open the email to see what was up.

Lo and behold, not only was there a photo of Ortiz (that Mr. Marsel had taken for Atari/Backyard Sports), there was also a chart (that I had to scroll to see) that showed he is now tied for the most walk off home runs with such baseball luminaries as Babe Ruth and Micky Mantle.

What!? Timely baseball trivia from a marketing email!? Now that is an email I’m going to share and a story I am going to tell.

Let’s recap.

1. A subject line that piqued my interest. Check.
2. A design that got me to scroll to see more. Check.
3. A story that made me want to share. Check.
4. A whole package that didn’t make me hate the sender. Check.

Well done Mr. Marsel. Well done.

(re-posted with permission of writer Bruce Kaechele) http://surfthedeepend.net/2009/08/email-marketing-home-run/ Bruce later wrote:

Most photographer emails I get only show photo samples. While I understand the logic – photos are what they are selling – all things being equal (quality, timing) why would I notice one photog over another if they all approach me in the same way. There’s that fundamental positioning question again. Do you want to stand out as different and turn some people off? Or do you want to look and sound like everyone else and not miss any opportunities? Both are viable options. The first relies on finding the small audience that shares your point-of-view. The second is playing the numbers game.

Email the author: brucek@fathom.net

Visit Steve Marsel’s other sites: Steve Marsel Studio, the assignment site and flagship site of the Steve Marsel brand, Steve Marsel Stock, the rights managed digital stock library of Steve Marsel Studio, Steve Marsel Galleries, the private gallery site of the Steve Marsel Studio. Visit one of Boston Photographer Steve Marsel’s other blogs as well: Steve Marsel Studio Blog , the creative blog of the Steve Marsel Studio. Steve Marsel Galleries Blog, Steve Marsel’s blog that discusses the stories behind the photographs, and Steve Marsel Stock Blog, the blog of Steve Marsel’s rights managed digital stock photography library that discusses the stories behind the images on the stock site.